Julia Lemberskiy

Julia Lemberskiy (born Beliak) is a seasoned startup executive and investor with over a decade in senior leadership roles across companies such as Uber and Rocket Internet. 

The love for startups has emerged early on for Julia: While still in high school she interned at and co-founded multiple ventures. Julia became the co-founder & CEO of Kupli GmbH at 18 years old, growing it to the 3rd largest couponing platform in Germany within a year. During her subsequent years at Rocket Internet, Julia launched and scaled multiple ventures around the world as Global Venture Development Manager, such as EatFirst in London & Berlin. She became the interim CMO of the Global Savings Group – leading the rebranding of the company (by then a market leader in 24 countries),  and restructuring the marketing team. As the CMO of another Rocket Internet food-tech platform, GoReadyMade (HelloFresh), Julia managed a 7-figure monthly marketing budget and acquired over 1 million customers on the US East Coast in under a year. 

When she returned to Russia in 2015, Julia founded Jubel Studios, a startup incubator that launched nearly a dozen apps with hundreds of thousands of downloads in the Russian app stores. Due to her extensive background in food tech, she was approached by Uber to launch and lead Uber Eats in Russia, leading to her joining Uber as a Senior International Launcher for Europe in 2016. Julia successfully launched Uber Eats in Russia in early 2017, growing it to thousands of orders per day at an average delivery time of 32 min (prior market standard was 94 min),  and signing an exclusive delivery partnership with McDonald’s Russia ahead of Uber’s global deal. She led Uber Eats Russia as General Manager until the sale to Yandex in 2018. 

Julia re-joined Uber in the US following the acquisition of micro-mobility company JUMP and launched e-scooters throughout the US, including launching and managing the biggest (trip volume) and only profitable (worldwide) market for JUMP. Julia joined Uber’s staffing bet – Uber Works – ahead of its public launch and over the course of a year streamlined and centralized all of its operations (marketing, worker acquisition & onboarding, marketplace balancing, support, client success, & more) as Head of Central Operations. Uber Works grew to 100k users (workers), hundreds of fulfilled shifts per day and stayed 40% below budget despite the impact of the pandemic before being shut down due to Uber’s increased focus on ridesharing & delivery. 

In August 2020, Julia and fellow ex-Uber exec Janeesa Hollingshead co-founded JJ Studio, which (1) consults startups on marketing, operations, product launch and expansion (2) launches new ventures developed in-house (3) invests in ventures through VC and angel funds (4) teaches and mentors ambitious entrepreneurs & investors and (5) supports causes through pro-bono work and donations. JJ Studio’s consulting arm has grown to 7 figures within 7 months of launch and transformed over a dozen startups through Julia’s & Janeesa’s hands-on involvement. 

Besides building and scaling startups, Julia is an avid investor across a wide range of asset classes including stocks (160% return in 2020 through an investment methodology she has developed & has been successfully emulated by many others), real estate (residential single unit rentals & flips across 3 countries), angel investing (ODA fellow), as the LP of several VC funds, and more. 

Julia was born in Moscow, Russia, and emigrated to Germany in 1999. Since then she has lived, studied and worked across the US, UK, Germany, Netherlands, Russia, and extensively travelled through over 70 countries. Currently, Julia is based in New York City with her husband. 

Julia holds a BA and MA in International Business, a post-grad certificate in management from Stanford, and an Executive MBA from Quantic Business School. She is also an OnDeck fellow and member of a wide range of associations and educational communities. 

You can contact Julia through LinkedIn or by submitting the form below to discuss opportunities, investments & more.

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